Mazda South Africa

During my time at Grey Advertising as Digital Creative Director, Mazda South Africa was my primary client. The problem we faced was that during the COVID pandemic, Mazda dealerships across South Africa closed their doors. 70% of new vehicle purchases start with a test drive at a dealership. As a result, sales plummeted 60% in the first 3 months after lockdown. I proposed a solution to Mazda SA. If we can't get new customers into dealerships, let's take the test drive experience to the customer, in their home. We partnered with an affiliate agency in Spain to build the tech.